Would Google have launched in todays climate?

Monday April 16, 2012

Google, Facebook, Apple, Microsoft these are all household names across the world and the average person owns at least one piece of technology from one of them.

Building a Global brand is not an easy process; a lot of the build is out of your hands and relies upon gaining traction and gigantic traffic on the internet. I mention this because building a Global brand was never easy, but it is become even harder by the day as the Global market leaders close ranks and stifle new and innovative technology in the online world.

Sir Tim Berners Lee stated two years ago that he saw the internet fragmenting, the search engine market is growing old and corporate internet companies are starting to tear information apart in order to contain their market lead across the web.

Jump forward two years and you find Sergey Brin (Co-Founder at Google) now reiterating the exact same point. He claims Google would not have got off the ground if Facebook had been around when the search engine launched. (More info at: pcpro.co.uk )

With these two in mind, starting a new search engine or advertising platform is now near impossible. Without a huge investment into marketing and advertising campaigns, grabbing even a small amount of the market share is tricky.

The key to getting your new brand into this growing (yet shrinking) market is to be inventive and provide the public with the tools they need at the time they need them.

As the technology industry moves forward, traditional search is dying, too much information is now contained on the internet and the majority of this is becoming useless and obsolete.

Search is moving to a new focus, based around business and brand building on a smaller hyper-local scale. Leading this new market is a battle, but one that bsearcher will continue to fight. We believe that search needs to change or it will soon become obsolete too.

Technology is now moving towards mobile applications, as the hardware market shifts from desktop and laptop to tablet and smart phone. With this in mind and as Sergey Brin states above “all the information in apps – that data is not crawlable by web crawlers. You can’t search it. Therefore a new suite of internet search needs to be available to compensate this loss.

Here at bsearcher we believe in moving with the market, after all the market is just public consensus. We are moving towards mobile applications and by harnessing the internet’s fragmentation, we are looking to increase relevance within search results whilst still encouraging brand growth and promoting real time interaction for any business irrelevant of size or capital budgets.